Frequently Asked Questions
Storybrand Messaging
What is Storybranding and why do you need it?
StoryBranding is an important way to communicate with your customers. The customer is the hero and they always win at the end when they’ve used your product or service. With StoryBranding, you transform your messages so that people will see your products or services as a solution to their problems. This makes them happy, and they purchase because they see your product or service as a solution to their problems (even good problems to have like a desire for family fun activities).
Should I use Storybrand?
The Storybrand approach to copywriting is based on the idea that consumers relate more to stories than they do to boring information. StoryBranding is done by creating a brand story that positions your customer as the hero with a problem, who is led to a solution by a guide (your business) and the end result is success from your product or service. Walking your customer through a story helps them more quickly understand your business and buy your product or service.
What are Storybrand graphics?
Storybrand graphics marry the verbal and visual aspect of your messaging in perfect union.
What is a Storybrand Website?
A StoryBranded website is a website that is built and written so that it is easy for your customers to understand what your business offers and how to purchase. This is done through strong copywriting, engaging visuals, and technology tools to make CTA’s (Call to Actions) easy for the customer to take the next step.
How much does it cost to get my business, brand, event or message StoryBranded?
Sarah, Certified Storybrand Guide, and team create your StoryBrand copywriting for $2,495. This is messaging designed to be used all across your brand communication both online and offline; written and spoken.
A 5 Page WordPress Website (sales funnel) is $2,995 (additional cost to add WooCommerce online shopping capabilities). Storybranding your website will ensure that it isn’t just an informative ‘brochure’ but actually helps you sell.
*Prices Subject to change.
How does my contract with Banowetz Marketing work?
When you hire us to fulfill the role of your marketing team, we’ll send you a contract that protects both companies especially since we’ll be in your social media and website accounts. While we ask that you plan to work with us for at least 12 months, we want to make sure you’re thrilled with the work we do for you. For this reason, either party is able to get out of the contract with a 30 day written notice.
Website Design
How much does a new website cost?
We offer 6 Page WordPress Website for $4,995.
Our goal is to make sure that your website isn’t just an informative ‘brochure’ but actually helps you sell. In order to do this, your site needs to clearly communicate the following three things:
- What do you offer?
- How will I make the life of your customer better?
- What do they do to purchase?
How long will it take to get a new website?
The turn around on the website depends on whether we are starting from scratch, adding new pages or updating old ones. On a new site, the general turn around is 6 weeks.
Do you create websites on WordPress?
WordPress is an industry leader for websites because of its excellent functionality and SEO capabilities at core.
Which software do you use for website design?
At Banowetz Marketing, we build your WordPress website on GetFlywheel.com hosting using Elementor (Pro Version), Gravity Forms and more.
Do I have to be local to work with you?
No. Although we are a local Cedar Rapids Marketing Agency, we offer web design services nationwide.
Why a Sales Funnel Website?
Our goal is to make sure you have a website that helps you sell. In order to do this, your site needs to clearly communicate the following three things:
- What you have for sale (clearly).
- How it will help your customer.
- What they need to do next to purchase.
We use clear messaging and excellent online tools to make it easy for your customers to purchase from you.
Will I be able to update the site myself when its's finished?
Yes. Throughout the design process, we update you on the changes we are making to your site. When the design is complete, we will do a final "walk through" with you to ensure that you are comfortable taking the site over on your own. If you prefer, we can also help you manage it either monthly or on-request.
Graphic Design
Why do I need a graphic designer?
Your business needs to be branded well, and stay on-brand after the initial branding process. Graphic designers have unique skills and abilities that can be used to make every visual aspect of your business consistent and recognizable.
What do you charge for your graphic design services?
Done-for-you ongoing graphic design services start at $2,500 per month with a 12 month commitment.
Done-with-you Design Specialist or graphic design consultations start at $350 per hour.
Done-for-you project based design starts at $200 per hour.
For project-specific pricing and questions, set up a consultation with our Brand Designer here.
What is the client's involvement in the design process?
You'll schedule an initial meeting with our Graphic Designer to go over project details and set up email communication. Our designer will communicate with you via email as needed and set up a proofing meeting. Once your project has been finalized, you will receive a package containing all necessary files. We can also work with you to set up printing, if desired.
How will I receive my design project once it is finished?
You will receive a digital package of files, both editable and view-only. If desired, we can also help you order any printed items you might need.
Will I own the rights to the projects created for me by Banowetz Marketing?
While Banowetz Marketing will retain the rights to the intellectual property created for you/your business, you will have unlimited lifetime usage of the property (covered in the contract signed before working with us).
If you do wish to purchase the rights, we will work with you to set that up.
Why does graphic design matter to your business?
As a small business owner, graphic design maximizes the impact of your company’s message with consistency and first impressions. Great graphic design makes your brand easily recognizable and appreciated in the mind of your customer.
Search Engine Optimization
How does SEO work?
SEO works to ensure that your business shows as a result of query search performed by a user who is seeking an answer to a problem you solve.
What SEO Services Do You Provide?
We offer 5 main SEO Services:
- SEO Audit
- Technical SEO Setup
- SEO Subscription
- Site Migration
- Optimized Site Restructure.
What makes your SEO Agency different?
We take a wholistic approach to marketing. We know that marketing is done best when all the pieces of the marketing mix work together to get maximum results.
What methods do you use for improving rankings?
We know that ranking well has a lot to do with technical set up. That is why we ensure the backend of your site is optimized for crawlbots by way of:
- Optimized site architecture.
- Optimized Google Search Console.
- Optimized Google Analytics.
- Google Adwords Campaigns.
- Appropriate use of SEO Plugins.
- XML Sitemap created and submitted.
- Up to date NAP listing.
- Local Schema for your business.
How quickly will my website see results from SEO Work?
SEO is a long term game. If you shoot for short term gains, you'll get short term results. The most successful way to approach SEO is to routinely analyze metrics (traffic, keywords, bounce rate etc), set goals optimized for maximum results and adapt as necessary.
Family Business Values
Why is marketing important for small businesses?
Marketing is crucial to small businesses because it helps you increase your reach, taking your message to those who want to hear it. A great product or service doesn’t become a success until it is recognized and purchased by the target demographic that finds success in experiencing your product or service. We believe that entrepreneurship helps with human flourishing and, as a result, it is vital that quality marketing helps communities and people thrive.
What makes us different from all the other marketing agencies?
At Banowetz Marketing, we take the cost of a single employee and divide it between several individuals working in their specific areas of giftedness. This results in affordable marketing without compromising quality.
What is relationship marketing and why is it important?
Relationship marketing helps to transform your product or service into something people can relate to. It guides the consumer along the pathway from the first impression, to nurturement, and to solid engagement throughout the lifecycle of your product/service.
We believe relationship marketing should encompass the following areas:
- First impressions
- Customer focused FAQ section
- Nurture Email Campaign
- Feedback and follow up section
- Reviews
- Employee/customer interactions
How do meetings work with Banowetz Marketing?
We know how important time is. We promise to not waste it. Depending on what you need, we recommend weekly meetings, bi-weekly meetings or monthly meetings. All meetings are done via Zoom and last about 1 hour. Your meeting starts with wins, areas of growth, analytics and review followed by goals and planning. We mostly use email, Slack or Voxer if you need to reach us in between meeting times.
How do we help you succeed?
Growing a business is hard. Banowetz Marketing provides an action plan and expert help from a team of specialists so your family business can thrive.
How does my contract with Banowetz Marketing work?
When you hire us to fulfill the role of your marketing team, we’ll send you a contract that protects both companies especially since we’ll be in your social media and website accounts. While we ask that you plan to work with us for at least 12 months, we want to make sure you’re thrilled with the work we do for you. For this reason, either party is able to get out of the contract with a 30 day written notice.
Marketing Research & Strategy
Why is marketing important?
Simply put, marketing communicates who you are, what it is you offer, how your product or service helps your consumer and how they can quickly purchase an item from your business.
Why is a marketing strategy important?
At Banowetz Marketing, a Cedar Rapids marketing agency, your marketing strategy is uniquely written and implemented based on the unique needs, goals and objectives of your business. As a marketing agency that serves small, family businesses, we strive to have a great impact-to-effort ratio.
Why is marketing research important?
Marketing Research is important because it shows where your company has been and where it is going. By routinely analyzing your metrics, you will be able to appropriately pivot or maximize your efforts in the areas that are performing well.
Are marketing agencies worth it?
As a local Cedar Rapids marketing agency, we understand the heartbeat of the community. The value of a marketing agency lies in their ability to amplify your company voice, positioning you directly in front of the consumers that are looking for the unique solution to their problem that your company provides. Based in the midwest, we are uniquely positioned to advocate for brands across the country at a competitive price.
Advertising
How do you define advertising ROI?
Advertising goals generally fall into the following categories (with revenue being the ultimate goal): growing brand awareness, improving brand perception, generating leads and retaining customers.
How do you set advertising goals?
At Banowetz Marketing, we set our advertising goals based on percentage increase. Whether it be an increase in email subscription, increase in new leads or even an increase in customer satisfaction, goals are set and compared with industry averages.
Marketing vs Branding. What's the difference?
Branding is how your product or service is presented. Whereas Marketing is the act of presenting, or communicating, about your brand.
Email Sequence
What should be in an email sequence?
We take a Storybrand approach to our Email Campaigns. This means that each email campaign should contain the following 5 elements:
- Welcome email as a response to a lead gen.
- Problem and Solution Email
- Testimonial Email
- Overcoming an objection Email
- Closing Email
In addition, we run nurture email campaigns, promotional campaigns, re-targeting campaigns, etc.
How do you write a sales email sequence?
A sales email sequence is based on the intended customer's journey until the solution is met. These journey's can take place using multiple different funnels based on first point of contact and the placement in the customer's journey.
How many emails should be in a sales sequence?
There should be a minimum of 5 emails in the email sequence such as:
- Welcome email as a response to a lead gen.
- Problem and Solution Email
- Testimonial Email
- Overcoming an objection Email
- Closing Email
How often should I send out sales emails?
Each email campaign varies based on the campaign goal, industry, other campaigns simultaneously running and the average engagement of your ideal customer. Emails generally shouldn't be spaced longer than 2 weeks apart because you want to remain permanent in your audiences mind. On the other hand sending them too often (unless it's a limited time offer) can turn off your audience so much so that they select unsubscribe. It's a delicate balance in understanding your ideal customer well.
How do I build my email list?
We recommend building your email list through a lead generator. This lead generator offers your customer a $30 value piece of information in trade for their email that ultimately begins the drip campaign.
Copywriting
What kinds of copywriting do you provide?
We offer a wide range of copywriting services including:
- Blogging
- Website Copy
- Social Media Copy
- Testimonials
- Brochures & Newsletters
- Storybrand Messaging
What are the benefits of hiring a copywriting professional?
Copywriting professionals are able to take what may be a complex message and make it simple so the audience understands, relates and is moved to action. The best copywriters ensure the right tone and the right voice are used to create a cohesive brand that is not only compelling, but moving.
- Right tone
- Right voice
- Cohesive brand
- Compelling with a clear call to action when necessary
- Keywords included
How do you know you have great content?
Great copywriting content stirs the emotions. It makes the reader feel something and stirs them to action. It is encouraging, compelling, uplifting, moving and even life giving.
What is the importance of copywriting in advertising?
It’s persuading. It’s convincing. It’s compelling. It’s whatever word you use to move a reader to action. If you are able to tell a story that the audience relates to, forms a trust with you as the guide who leads them to a solution to their problem, your copywriting has won. That is the kind of copywriting that makes advertising successful.
StoryBranding is an important way to communicate with your customers. The customer is the hero and they always win at the end when they’ve used your product or service. With StoryBranding, you transform your messages so that people will see your products or services as a solution to their problems. This makes them happy, and they purchase because they see your product or service as a solution to their problems (even good problems to have like a desire for family fun activities).
Our goal is to make sure you have a website that helps you sell. In order to do this, your site needs to clearly communicate the following three things:
- What you have for sale (clearly).
- How it will help your customer.
- What they need to do next to purchase.
We use clear messaging and excellent online tools to make it easy for your customers to purchase from you.
Growing a business is hard. Banowetz Marketing provides an action plan and expert help from a team of specialists so your family business can thrive.
At Banowetz Marketing, we take the cost of a single employee and divide it between several individuals working in their specific areas of giftedness. This results in affordable marketing without compromising quality.
Relationship marketing helps to transform your product or service into something people can relate to. It guides the consumer along the pathway from the first impression, to nurturing, and to solid engagement throughout the lifecycle of your product/service.
We believe relationship marketing should encompass the following areas:
- First impressions
- Customer focused FAQ section
- Nurture Email Campaign
- Feedback and follow up section
- Reviews
- Employee/customer interactions
Adobe InDesign, Adobe Photoshop, Adobe Illustrator, HTML, WooCommerce, WordPress, Elementor, Social Pilot, Drip, Last Pass, Asana, Slack,Voxer, Google Workspace and Acuity Scheduling.
We know how important time is. We promise to not waste it. Depending on what you need, we recommend weekly meetings, bi-weekly meetings or monthly meetings. All meetings are done via Zoom and last about 1 hour. Your meeting starts with wins, areas of growth, analytics and review followed by goals and planning. We mostly use email, Slack or Voxer if you need to reach us in between meeting times.
When you hire us to fulfill the role of your marketing team, we’ll send you a contract that protects both companies especially since we’ll be in your social media and website accounts. While we ask that you plan to work with us for at least 12 months, we want to make sure you’re thrilled with the work we do for you. For this reason, either party is able to get out of the contract with a 30 day written notice.
