Grow Without Sacrificing Your Dream.

We Help You Get There.

Growing a Business is Hard

At Banowetz Marketing, we care deeply about family business because we have sat in the same seat as you. We know what it’s like to wear multiple hats and to have many people counting on you.

That is why we create uniquely tailored and holistically balanced marketing plans so your family business can thrive.

We hope you enjoy learning more about us. We are glad you are here.

A Little History on Us


After the 2008 recession, my parent’s successful business needed fresh branding and modern marketing techniques. I took the experience with marketing I was doing in my own photography company and started implementing similar strategies in my family’s business.


That’s when a lightbulb went off. Small businesses benefited from a whole digital marketing team but couldn’t afford the entire department that the corporate world can afford. They needed the team but at the cost of a single employee.


Banowetz Marketing was born. At Banowetz Marketing, we take the cost of a single employee and divide it between several individuals working in their specific areas of giftedness. This results in quality, yet affordable, digital marketing staff.


In addition, sixteen months into the start of Banowetz Marketing, my mom bought into my company which turned it into a multi-generational, family business of it’s own. Our clients have directly benefited from this personal experience in family business. 

Present Day

We continue to help family business' just like your's experience success with their marketing. Get started and let us help your business thrive with tailored Storybrand messaging!

Our Process

What You'll Discover from the Banowetz Marketing Team:

Strategy & Planning

A marketing department for the cost of a single employee.

Marketing Automation

Analyze needs, strategize goals and deploy focused expertise. Seasoned team of inspiring leaders that will nourish growth.

Goal Driven Approach

Create simplified processes to implement steady growth. Achieve sustainable growth by setting goals, developing and executing plans, measuring results and being agile.

Distinctive Branding

Develop a consistent brand for recognition, attention and building trust.

Digital Marketing

Communicate with your consumers on the platforms they are currently using. Post eye-catching content to stay on the mind of consumers.

Community Focused

Value the support of the community you live in by giving back.

Podcast Production

Give consumers convenient access to hear your message on an engaging platform.

Creative Messaging

We use Storybrand methodology that sets you as the guide of your customer, who is the hero. You help them solve a problem they have so that they win in the end and save the day.

Core Values & Mission Statement

Growing a business is hard. Banowetz Marketing provides a marketing action plan and expert help so your family business can thrive.

Meet Your Dream Supporters

Sarah Banowetz Headshot

Managing Partner

Sarah is the driving force behind what we do. Her marketing skills and contagious passion motivate us and everyone we serve.

Terry Headshot

Terry Carlson


With years of experience in running a family business, Terry is a valuable asset to our team and we can always rely on her for honest feedback.

Annie Headshot

Marketing Director

Annie is a thoughtful leader, full of structured ideas and analytical skills. She specializes in content creation and social media marketing.

Melody Headshot

Melody Nesslage

Brand Designer

Melody is a versatile and passionate designer who is ready to take on any task. She specializes in branding, logo and layout design.

White Maltese Puppy with a brown bone in his mouth, lounging on a beige chair.


Pup Brand Ambassador

Beza Headshot

Beza Tewodros

Marketing Assistant

Beza’s drive and ambition make her ready to take on any marketing task. She is highly adaptable and loves expanding her bank of knowledge.


sarah showing terry a script

Who are We?

In January of 2018 we started as an ambitious startup located in Cedar Rapids, with the simple goal of helping small businesses thrive. We left our office space in March of 2020 due to the Covid-19 pandemic to continue our work from home, collaborating virtually. Today, we serve businesses of varying sizes across the United States that share our family and small business values.

How are we Different?

Banowetz Marketing acts as your marketing department, but at a fraction of the cost of an in-house department. We work closely with businesses to get to know the people and industries.

A group of people sit around a table with microphones to record a podcast episode.

How can we help you?

Banowetz Marketing helps you by providing leadership and direction, planning and implementation, industry knowledge, creativity and clear communication. We implement the marketing plans that your company needs to grow.

A Letter from Sarah

Growing up in family business gave me a passion for seeing small businesses thrive. A pivotal point in this journey was during the 2008 recession, when my parents’ successful business needed fresh branding and marketing techniques. I took the experience with the marketing I was doing in my own photography business and started implementing the same successful strategies in my family’s business. I watched their business bloom even further and it set a fire within me. 

Every family business should be able to experience this success from their marketing efforts.

That’s when the passion really began. I believe that every entrepreneur should have the marketing support they need in order to run their business successfully.

Even on the hard days, this is what gets me up in the morning and what keeps me motivated – seeing small businesses provided with the right tools that they need to really thrive. Business owners are looking for marketing that fits their needs precisely, without sacrificing the bottom line. 

I believe that your marketing should be working for you.



Our 3 Step Process:

Evaluate Your Business

Quickly evaluate your business using our Marketing Health Assessment.

Get Marketing Direction

Done-for-you services or done-with-you assistance. Either way, we're here to help.

Build Influence & Profits

We believe that entrepreneurship helps communities, families & leaders flourish.

Purchase the Marketing Health Assessment for $25 here or receive it for FREE when booking a complementary consultation with us.


Amplifier icon with the text "your message" in front of it.

Verbal Brand Standards

As a StoryBrand Certified Guide, Sarah and her team will get you set up with clear brand messaging to help you get more sales.

Eye icon with the text "see your brand".

Visual Brand Standards

Your brand will stand out when you use professional branding that attracts the customers you love working with.

Website icon with graphics for desktop, smartphone and tablet website designs.

Website Design

Whether you need a brand new website or our assistance in updating your current website, we’re here to help.

Lead gen icon.

Lead Generating PDF

Get a well-written, beautifully designed, multi-page PDF for your family business which introduces your target audience to your brand or gives them more information.

Email campaign icon.

Email Sales Sequence

Our copywriting team will create a 5 part sales-focused email sequence for your family business.


Logo design icon with graphic of a fountain pen tip.

Logo Design

Your business needs a well designed logo that represents your brand and mission. We can create that for you from scratch, or we can update an existing one.